With the launch of Judy Justice on Freevee, producer Randy Douthit continues adapting to the rapid changes in how viewers consume content. He shares insights into the evolution of streaming and on-demand television.
The Rise of Streaming
Douthit sees streaming as today’s version of the cable TV revolution he was part of in the 1980s. “Streaming is the new cable that goes beyond cable,” he says, giving consumers endless options. Douthit predicts the decline of broadcast TV outside of news and sports, with streaming dominating.
While networks like Netflix and Amazon have huge audiences, Douthit expects more niche streamers to proliferate. “There are so many platforms where consumers can capture content” tailored to specific interests, he notes. Catering to underserved audiences will be key.
Randy Douthit Understands the Demand for Quality
According to Douthit, the need for premium entertainment remains strong despite distribution changes. With so much choice, compelling programming is crucial to cutting through the noise. Content quality trumps everything.
Douthit stresses that developing shows for multiple platforms requires flexibility. Creators must adapt to shorter episodes, smaller budgets, and leaner productions. The streaming environment calls for resourcefulness.
While necessitating adjustments, streaming opens up possibilities like more serialized stories versus procedural formats. Douthit sees opportunities for TV innovators as the landscape shifts. Changed constraints inspire creativity.
The Importance of Change
After decades of evolution in TV, Douthit knows change is the one constant. Staying nimble, embracing new technologies, and, above all, keeping programming fresh and relevant remain imperatives in today’s streaming era and beyond.
Comments are closed.